Objective
Their primary aim was to engage with an audience engaged in fashion and culture simultaneously.
To promote the launch of new variations as well as highlighting the premium packaging and quality of the clothes.
Strategy
The creators were guided to create the content around the packaging of the product, keeping the video aesthetic and premium.
The content was aligned according to the monochromatic theme of the brand.
Following the ongoing pattern of the feed, the creators were asked to create silent videos letting the clothes speak for themselves.
Campaign Results
6
Video Delivered
2M+
Total Views Achieved
1
Month Campaign