Home is our safe and happy space, filled with cherished moments and precious memories. Every corner makes us feel loved, cozy, and comfortable. Therefore, people put a lot of effort, time, and thought into decorating their homes. From selecting colours to perfect accessories, every detail is picked with utmost care, adding to the home's unique charm.
In Dubai, residents mostly focus on cultural richness, modern aspects, and functional solutions while crafting their spaces. They make sure it reflects their style, personality, and values. For the latest trends, creative picks, and innovative ideas, they rely mostly on social media, where the best home decor content creators are leading the way, educating and inspiring people with the best home decor content.
With amazing home makeovers and glimpses into their beautifully curated spaces, the famous home decor influencers showcase the products in real-life settings, making it captivating and appealing to the audience and thereby influencing their preferences and buying decisions in the home decor space.
They are also one of the main contributors to the growth of the Middle East home decor market, which is estimated to reach $175.2 billion by 2033. Recognising their influence and potential in the industry growth, brands are partnering with the best home decor influencers in Dubai to boost their visibility, build trust and credibility among consumers, and amplify their ROI.
Yet the struggle to find the relevant creator who perfectly aligns with the brand's marketing goals can be challenging. For this, the leading UGC agency in Dubai, with its years of expertise in delivering successful UGC campaigns and deep market knowledge, has curated a list of top home decor UGC creators in Dubai for home decor brands to explore and achieve their desired results.
Let's have a look at them!
Top Home decor UGC creators in Dubai
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1. Nour Aljabri
Channel: Nour Aljabri
Followers: 1MEngagement Rate: 3.44%About The Influencers-
Nour Aljabri is one of the top home decor influencers in Dubai. She is the founder of NJ Interiors. She has done projects with celebrities like Joelle Mardinian and Noor Stars. She was an ambassador for the INDEX Exhibition in the UAE and Saudi Arabia. She shares her decor tips, latest home decor finds, and trends with her followers.
Recently, she started Tidy Thing, which helps people organise their wardrobes and kitchens. Nour believes that a beautiful home should also be minimal with decor, neat, and practical.
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2. Qamar Derbas
Channel: Qamar Derbas
Followers: 216KEngagement Rate: 4.32%About The Influencers-
Qamar Derbas is a popular home decor influencer living in Dubai. She loves sharing her creative DIY ideas and affordable home styling tips with her followers. She proves that we don’t need to spend a lot to make our home look amazing. Her content includes step-by-step videos, seasonal decorations, and easy hacks that anyone can try.
Qamar’s style is practical and perfect for everyday homes. Her ideas help her followers decorate their spaces in fun and affordable ways.
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3. Anu Kewalram
Channel: Anu Kewalram
Followers: 66KEngagement Rate: 2.80%About The Influencers-
Anu Kewalram is a well-known content creator and interior designer based in Dubai. She is the owner of Anu Kewalram Interiors. She creates a mix of classic and modern looks. Her ideas are simple, comfortable, and practical.
Anu has been featured in top magazines like Elle Decor and Good Homes. Her Instagram feed is a collection of her lovely home projects and home decor ideas.
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4. Jojo Lifestyle
Channel: Jojo Lifestyle
Followers: 51.4KEngagement Rate: 1.98%About The Influencers-
Jojo is a home decor and lifestyle influencer based in the UAE. She shares beautiful and cosy home ideas on her Instagram that help people make their spaces warm and welcoming. Her posts mostly contain home decorating tips, budget-friendly product ideas, and creative ways to make a house feel like home.
Jojo believes that “home is where the heart is,” and her content shows how small touches can make any space special and full of love.
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5. Hanrieta Duffner
Channel: Hanrieta Duffner
Followers: 30.8KEngagement Rate: 1.84About The Influencers-
Henrieta Duffner is a digital content creator known as @dubai_lookbook on Instagram. She shares home decor ideas and products suitable for every style and budget. She also shares her love for fashion and lifestyle with her followers. Her posts showing glimpses into her daily life are much admired by her community.
Henrieta has collaborated with many top brands like Vanity Living. She also shares her best Amazon picks with her followers, helping them to select the best and upgrade their home decor game.
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6. Rawan Saed Merhej
Channel: Rawan Saed Merhej
Followers: 250KEngagement Rate: 1.74%About The Influencers-
Rawan Saed is a popular home decor influencer in the UAE. She is also a talented designer and florist. Her content displays beautiful and creative ideas for decorating homes. She is the owner of a brand named Rawana Flowers. On her Instagram, she shows before-and-after home makeovers, easy decorating tips, and how to style spaces with flowers and elegant furniture.
She has worked with big brands like 2XL Home and Hooga. Her audience loves her economical yet stylish home ideas. Her page is perfect for people who enjoy DIY projects and pretty home setups.
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7. Angeliki
Channel: Angeliki
Followers: 33.5KEngagement Rate: 1.61%About The Influencers-
Angeliki is a home decor and lifestyle influencer based in Dubai. Her content consists of cozy home ideas, cute family moments, and her love for fashion. She posts warm and beautiful home setups, holiday decorations, and daily life fun with her husband and kids.
Her content feels real and personal, which connects deeply with her audience. Her feed is a perfect place to get insights on some of the most exquisite as well as budget-friendly home decorating pieces.
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8. Emilie Jacob
Channel: Emilie Jacob
Followers: 23.6KEngagement Rate: 1.74%About The Influencers-
Emilie Jacob is a famous home decor influencer and owner of Stella + the Stars, a home styling brand based in Dubai. She shares ideas of using bright colours, fun patterns, and bold design to make homes feel exciting and unique. She helps people decorate their homes through online styling services or full home makeovers.
Her designs often include neon lights, playful decor, and a mix of modern and vintage pieces. For people who love colourful and creative home decor, her Instagram is full of great ideas and inspiration.
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9. Jaisa Vaheed
Channel: Jaisa Vaheed
Followers: 17.2KEngagement Rate: 1.31%About The Influencers-
Jaisa is a digital content creator based in Dubai. She mostly focuses on Makeup, fashion, home decor and lifestyle. She shares her love for makeup, fashion, and cozy home styling with her followers. Her Instagram is full of warm home setups, beauty tips, and everyday moments. She also decorates for holidays and gives easy home styling ideas that her followers enjoy indulging in.
Jaisa has worked with renowned brands like Home Box, Pan Emirates, Ikea, Fenty Beauty and Lush cosmetics. Her Instagram page is a guide for stylish home decor and lifestyle content.
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10. Salwa Almarzooqi
Channel: Salwa Almarzooqi
Followers: 184KEngagement Rate: 1.21%About The Influencers-
Salwa Almarzooqi is known as @designwithsalwa on Instagram. She is an Emirati home decor influencer and interior architect based in Dubai. She mostly blends modern and traditional design elements to design the home. Her expertise is in designing beautiful and functional spaces.
She shares simple advice on decorating and organising the space, with before-and-after photos of her design work. Salwa has done partnership work with both local and international brands.
Conclusion
In the UAE, home decor UGC creators have become the trusted voices for interior design advice and inspiration. Their firsthand experiences, product reviews, home styling tips, and room transformations content resonate deeply with the city's diverse audience, who seek to create beautiful and functional spaces that reflect their style.
With their engaging and effective content, the top home decor influencers in Dubai build deep connections and trust with their followers, thereby shaping their purchasing decisions. Home decor and lifestyle brands in the UAE partner with these influencers to amplify their presence, build brand credibility, and generate outstanding results.
As the best UGC agency in the UAE, we bridge the gap between brands and the region’s most influential home decor creators to utilise the power of word-of-mouth marketing to directly connect to potential consumers and drive phenomenal growth.
Want to turn your brand into the next big thing in home decor? Connect with us today and reap results like never before.