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Creators who have very niche content, i.e., more focused around a particular topic, usually have a smaller yet highly engaging audience which often acts like a closely knit community. Thus, through such content creators, brands can reach a highly nurtured audience through top influencer marketing companies in India like us, without spending funds on testing the consumer behavior of an audience and finding the right one.
Influencers spend years building a strong bond with their audience. As a leading influencer marketing service provider, we help brands leverage this credibility to drive purchase decisions and influencer decision making processes of their consumers. Since influencers have built credibility, their audience responds positively to them. As per research by Think with Google, 60% subscribers follow the advice of their favorite YouTubers to make purchase decisions.
Being a leading agency for influencer marketing in India, Vidzy not only focuses on the now but also on the future, always looking to carve long-term benefits for brands! Moreover, as the influencer marketing industry in India is growing, it is also evolving rapidly, and Vidzy helps brands to build effective partnerships with influencers to stay on top of market trends.
The Halo Effect, leveraging the positive attributes of an influential figure, technically known as the brand association leverage strategy is the core aspect of a successful influencer marketing strategy. However, many influencer marketing agencies miss the mark when it comes to providing real value to the audience. At Vidzy, each decision is based on the consumer behavior and end goals!
It’s very common for brands to get exhausted from fresh ideas for fresh content ideas that are both creative and engaging for their followers on social media channels. This is where influencer produced content can help brads keep up with their schedule and keep their viewers invested! After all, influencers can increase the purchase intent by 5.2 times on Twitter, as per their article.
At Vidzy, the influencer marketing industry experts have made sure that any business of any size or yearly turnover is able to effectively leverage the benefits of influencer marketing. A small business can collaborate with a micro influencer and gain record high ROI on a significantly relatively lower investment. Similarly, for a large brand, we can create a multi-level spawning influencer marketing campaign to generate high sales.
As a leading influencer marketing agency in India, having a thorough understanding of what a brand wants to achieve through our influencer marketing services allow us to shortlist the right creators to feature in the campaign. Furthermore, this allows us to target the relevant potential customers on the right social media platform for effective execution of the campaign. See More
Based on the goals and influencers selected, our influencer marketing professionals create storytelling strategies to educate and engage the viewers , position your brand superior to its competitors and inspire them for purchase. See More
Our influencer marketing experts leverage the best practices to achieve brands goals like brand reach, brand awareness, gaining more app downloads, conversions, sales, etc. Thus, we measure success based on set KPIs to deliver a generous ROI. See More
Owing to the huge user base of 2 billion users (Source: YouTube blogs), YouTube is a hotspot for influencer marketing activities. As a leading YouTube influencer marketing agency, Vidzy leverages this platform thanks to its diversity of niches, huge number of micro influencers that generate a relatively high engagement, and its massive reach. See More
Being a goldmine of valuable customer insights and understanding consumer behavior, the best Influencer marketing company for Twitter in India, helps brands to build an identity for themselves by leveraging this worthwhile information. Tweets allow customers to be vocal, thus, it is an awesome platform to cultivate a community of highly invested consumers for brands. See More
When it comes to Instagram, influencers had a huge role in blowing this platform wide upon opportunities for brands. Hire the services of top Instagram influencer marketing company to leverage the best of Instagram influencer marketing strategy, allowing easy tracking of competitors, generating meaningful engagement, and providing huge amounts of user generated content. See More
With less interruptive commercial content on this platform, Snapchat is a beloved social media platform for users as the sponsored content is always seamlessly blended into valuable content allowing for easy consumption. This also makes it ideal for product launches for brands. As a best influencer marketing company for Snapchat in India, it has helped countless brands to leverage Snapchat Influencer Marketing! See More
Tik Tok set the explosive trend of small videos and quickly became the 7th most social media platform, easily beating Snapchat and Twitter in the ordeal. Tik Tok creators enjoy a huge influence over their followers, which naturally makes it popular among brands as well as influencer marketing platform. See More
The most basic and popular form of influencer marketing campaigns is sponsored content in terms of static posts, videos, or even blogs! As part of such campaigns, our influencer marketing companies allow brands and content creators to collaborate to create content for the brands influencer marketing strategy to leverage their following on their social media channels. See More
When it comes to promoting a new brand, we usually encourage brands to go for hosting engaging contests & giveaways. This helps the brands to create great hype that result in ample brand awareness and organic engagement! Our experts collaborate with the brand and influencers to design a contest that is highly compelling for the target audience and decide on a prize they could not say no to! See More
A social media takeover is a takeover of a brand’s social media channels by a relevant content creator, allowing them to create content, planned or live, in order to promote the brand and their products & services. This results in enhanced exposure for the brand. This can last from a couple of days to a week or two. See More
Considered as a great way to effectively influence purchase decisions of their target audience, unboxing & review content is very popular among brands. After all, more than 50% of purchase decisions are influenced by Facebook posts, Source: tinuiti. According to ION, moreover, almost 50% of users depend on influencer recommendations in order to make informed decisions regarding a purchase. See More
Quickly becoming one of the most popular influencer marketing campaigns, Affiliate Marketing allows brands, regardless of their size, the freedom to work with as many influencers as they desire. This is possible because brands only have to pay the influencers, if and only if they make a sale. Our influencer marketing experts track these sales through a unique link provided to the influencer. See More
Product placement refers to strategically placing a brand's products, services, or logo in an influencer's content to subconsciously create a connection with their audience. This results in creating a positive effect of the brand through leveraging the halo effect, thus, giving it an upper hand over traditional marketing. Being the top company for influencer marketing in India, we thoroughly analyze the demographic and interests of the target audience to find the most effective manner for product placement. See More
Yes, influencer marketing has been proven to be supremely effective for businesses of all kinds and sizes. Owing to the authority and authenticity of creators, brands have been able to achieve goals like 10x more brand awareness and higher ROI.
Celebrity endorsements are based on a celebrity figure promoting a brand. They do have a considerably higher reach when compared to influencers, however, this reach is much less effective and targeted. On the other hand, influencers have a small community but are highly engaging.
Although they do utilize the same channels, the success of influencer marketing is dependent on creating an effective content strategy and a creator’s brand value. On the other hand, digital marketing leverages the algorithm of search engines and social media platforms.
The cost of influencer marketing campaigns varies on the basis of a number of factors such as labor costs, influencer compensations through cash or kind, extra digital spend to promote the campaign, and miscellaneous spends. However, the return on investment is always impressive.
Yes, all businesses can leverage influencer marketing regardless of their size. Many big brands invest in influencer marketing to keep up their brand awareness. However, small brands and SMEs leverage it because it is highly cost effective and guarantees high returns!
The first would be to understand your goals, the timeline in which you would like to achieve them, and consequently, anticipate how much you are willing to spend on an influencer marketing campaign. Next step would be choosing relevant influencers to collaborate with and create an effective content strategy. Of course, you can always directly consult with an influencer marketing agency.
Yes, an influencer marketing campaign can definitely be integrated in a larger campaign, digital or influencer. Vice versa also stands true! At Vidzy, our team of experts go above & beyond to fulfill the needs of brands.
The results of any influencer marketing campaign executed by Vidzy are measured by predetermined key performance indicators (KPIs) which we set after understanding the goals of brands. This allows for relevant and accurate measures of effectiveness of a campaign.